Communications Plan

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Cathy Kedjidjian

Director of Communications and Strategic Planning
(847) 486-7861
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Melanie Walstrom

Administrative Assistant
(847) 998-5019
In response to the recommendations from the Community Engagement Program, 34Next, we began the development of a Communications Plan with the goal to provide purposeful and strategic direction to the department. 
A strategic communications plan helps build a basis for understanding about the needs and priorities of the community and district. The plan also allows for the district to be strategic in communicating what we want to communicate as opposed to what we just know is happening in the district.  Furthermore, this is a way to connect our internal structures – superintendent’s office, business, human resources, curriculum/instruction, technology, etc. – to ensure that as decisions are being made, we are communicating those decisions appropriately and effectively. 

A Communications Plan is not just about our logo, tagline or color palette. It is about enhancing and supporting our district brand.  It’s the stories of our students, teachers and staff brought to life through words and images. This is critical to building understanding within the entire community about our district’s mission and purpose, as well as provide more proactive communication. 

Goals of the Plan
There are two main goals the plan seeks to achieve:

Goal 1: Develop a strategic purpose for all communication content that is directly linked to the year-to-year District Goals and Indicators while utilizing best practice methods to effectively execute messaging. 

Goal 2: Provide opportunities for stakeholder engagement to ensure community perspectives are heard and considered regarding major district initiatives or program changes. 
The three-year communications plan is based on feedback collected from parents, students, staff and the community.